WHITE RIBBON Renewal
WHITE RIBBON Renewal
A new stage with a message of empowering all women.
WHITE RIBBON
女性の健康が、世界を変える。
ホワイトリボンとは、
世界の女性がより健康に、
自分らしく生きることを支援する運動のシンボルです。
妊産婦死亡のない世界の実現を目指して、
全ての女性が自分らしい生き方を自ら選択できるよう
国を越えて手を結び、活動を広げていきます。
WHITE RIBBON
Healthy Woman, Healthy World.
The White Ribbon is a symbol of a movement to support women
around the world to live healthier and more self-directed lives.
With the aim of achieving a world without maternal deaths,
we will join hands and expand our activities beyond national borders
so that all women can choose their own way of life.
Context
In 1999, the White Ribbon Alliance (WRA) was established, and today, organizations and individuals in 155 countries around the world gather under the name of White Ribbon to conduct grassroots support activities with the aim of creating a world where mothers around the world can safely welcome pregnancy and childbirth. While the fundamental activities remain the same, the future of the White Ribbon is about to change.
There are three key points.
1) To have a parallel perspective of changing the world together, rather than a relationship of giving and receiving support.
2) Also, the message should be that the goal is to create a world where all women, not just expectant mothers, can live their lives in their own way in good health, both physically and mentally.
3) And that those involved in this movement will work together with all people, regardless of gender.
In 1999, the White Ribbon Alliance (WRA) was established, and today, organizations and individuals in 155 countries around the world gather under the name of White Ribbon to conduct grassroots support activities with the aim of creating a world where mothers around the world can safely welcome pregnancy and childbirth. While the fundamental activities remain the same, the future of the White Ribbon is about to change.
There are three key points.
1) To have a parallel perspective of changing the world together, rather than a relationship of giving and receiving support.
2) Also, the message should be that the goal is to create a world where all women, not just expectant mothers, can live their lives in their own way in good health, both physically and mentally.
3) And that those involved in this movement will work together with all people, regardless of gender.
Creative Idea
We changed the copy and logo to dispel the current hard image focused on "maternal deaths" and to make every woman feel that she is a party to the cause, and to imagine that the White Ribbon movement will create a brighter future.
We changed the copy and logo to dispel the current hard image focused on "maternal deaths" and to make every woman feel that she is a party to the cause, and to imagine that the White Ribbon movement will create a brighter future.
