Furo Don
Furo Don
First Japanese Drumming Live in a Public Bath EVENT
Context
Kodo is a taiko performing group based on the island of Sado in Niigata and active around the world.
Their appeal lies in the high level of performance skills of each individual and the overwhelming performance of the team. In order to become a member of the group, one has to spend about two years in training, eating and sleeping together, and only a few people per year make it through the exam.
Their challenge is to make the younger generation aware of Kodo's appeal and to discover the fans of the future.
Kodo is a taiko performing group based on the island of Sado in Niigata and active around the world.
Their appeal lies in the high level of performance skills of each individual and the overwhelming performance of the team. In order to become a member of the group, one has to spend about two years in training, eating and sleeping together, and only a few people per year make it through the exam.
Their challenge is to make the younger generation aware of Kodo's appeal and to discover the fans of the future.
Creative Idea
We set up a Yagura(an ancient Japanese building constructed of wood and other materials) as a stage in a Sento (public bath), a popular bathhouse among Japanese youth, and held Japan's first live taiko performance in a Sento.
The powerful sound of the taiko drum was played in the highly reverberant space of the bathhouse, creating a new kind of live experience where the entire body seemed to be bathed in the sound.
We also planned a participatory performance where the audience could join in the performance by banging the bath tubs like drums to the beat of the taiko.
The one-day concert attracted nearly 150 guests, 90% of whom were young people in their 20s and 30s.
At the same time, the event was broadcast live on Instagram to the world.
We set up a Yagura(an ancient Japanese building constructed of wood and other materials) as a stage in a Sento (public bath), a popular bathhouse among Japanese youth, and held Japan's first live taiko performance in a Sento.
The powerful sound of the taiko drum was played in the highly reverberant space of the bathhouse, creating a new kind of live experience where the entire body seemed to be bathed in the sound.
We also planned a participatory performance where the audience could join in the performance by banging the bath tubs like drums to the beat of the taiko.
The one-day concert attracted nearly 150 guests, 90% of whom were young people in their 20s and 30s.
At the same time, the event was broadcast live on Instagram to the world.
